Remember in High School and College you were taught the APA writing style? To always have a title page, an abstract summary, the body with introduction, method, results, and discussion - yadayada.
Well, that won't work on the internet so toss all that out.
People get bored easily with large paragraphs and information. Here's a secret - Internet readers are scanners. They want to read quickly and scan the page for interesting tidbits.
So, I'm going to give you some easy pointers on how to write for the internet:
The Best Blog Writing Practices to Know
When writing your blog post keep these pointers in mind.
1. Have a Goal
Every blog post, whether its for a business or a personal blog, must start with a purpose.
This purpose should have your audience in mind and either answer a question they have or address a need of theirs.
2. Have a Catchy Title
I learned this a while ago. You need a catchy title to catch the interest of your readers, like I said, those readers are scanners.
Which one would you be more likely to read?
"My Annoying Day" - yeah, who gives a rat's ass?
"The Time I Blew Up at the Doctor's Office" - a little better, makes you more curious. But not good for search engines.
"Here's Why the Deaf Hate the Medical Community" - Much better for search engines and reader's interest.
3. Have a Relevant Image
If you regularly read my posts you know I usually have an image relevant to my topic.
This helps not only with catching reader's eyes, but with sharing on social media. Facebook, Twitter, Pinterest, and Instagram prefer an image with any shared post, otherwise people only see a blank screen - boring.
Three great tips for using images are:
4. Use Links
Use links in your post. Use either your own related blog posts or external sites for references and "proof" for your statements.
The best way to include a link is to just hide it in the middle of a relevant sentence.
For example, "I am a Deafblind Mom." It's best not to use something like "More reading can be found here." (Even though I'm guilty of this sometimes).
5. A Good Layout
Like I mentioned, internet readers are scanners, they scan the page for points of interest. So we need to layout our post for the optimal reading experience.
How to have a good blog layout:
6. Share, Share, Share
After your post goes live - share it on all your social media links. Create accounts just for your blog (separate from your personal account). I have a Facebook Page and a Twitter account for this website.
Another thing to do is to join blog sharing sites related to your blog theme. Bloglovin', BlogHer (for moms), and I'm on Deafread for deaf related blogs.
For more resources for free "learn to blog" classes, check out these: